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The Context & Intent
EBM began as a veneer-focused business and later became the exclusive Indian partner for Tabu, a renowned European veneer brand. As the business expanded into a house of brands, including allied building materials like fittings, market perception remained tied almost entirely to Tabu.
The intent was to clearly define what EBM stands for: Elite Building Materials - not as just a single product brand, but as a parent entity curating and representing premium building material brands in the architectural and interiors space.
Services
Visual Identity, Brand Extensions, Campaign Design, Collaterals, Communication Planning, Social Media Visuals
Industry
Building Materials
Timeline
4 months
Team
Marketing, Graphic Design, Content Writing
The Challenge
We built a clear parent-brand system that allowed multiple brands to coexist without overlap
- Developed a distinct visual identity for EBM that could stand independently while complementing legacy brands
- Created brand extensions and collaterals to reinforce EBM’s role as the umbrella brand
- The design language balances clarity with warmth, mirroring how Hybec approaches lighting design. The result is an identity that doesn’t shout for attention, but commands it through confidence and clarity.
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