The Context
Design POV was conceived in a landscape where architecture and interior design exhibitions had long followed a predictable trade-show format. Booths, product displays, fluorescent lighting, and transactional networking defined how the industry gathered.
The opportunity was to question this status quo. What if a design show wasn’t only about selling? What if it was about experiencing design as lived spaces, dissolving boundaries between architects, brands, and audiences?
The Challenge
This was an entirely new format for the Indian market. There were no references to follow and no proven blueprint to rely on.
The challenge went beyond execution. It was about redefining:
- How businesses interact with one another
- What meaningful networking looks like
- How success in large-scale design events is measured
- How a venue as expansive as the Jio World Convention Centre could be activated differently
Most importantly, Design POV needed to resonate equally with architects, design brands, and a design-aware audience, without diluting its intent for any one group.
The Intent
Design POV set out to break siloed relationships within the design ecosystem. The goal was to create a platform where collaboration replaced competition, where brands became co-creators, and where audiences experienced architecture and interiors not as displays, but as immersive, walkable environments.
It aimed to change how design is consumed, discussed, and remembered.
The Concept
At the heart of Design POV was a simple yet radical idea.
Eighteen leading design firms were each assigned 800 sq. ft. - referred to as The Core. There were no briefs, no client constraints. Architects were invited to design purely from instinct and vision.
Over 75 bespoke brands participated as collaborators, integrating their products organically into these spaces. The result was a collection of immersive environments that functioned simultaneously as architectural expressions, brand showcases, and experiential art installations.
For architects, it was a rare opportunity to design for themselves.
For brands, it was their products in real, aspirational contexts.
For audiences, it was direct access to designers and design thinking without barriers.
The Experience Design
Design POV extended beyond the Core pavilions.
A curated art gallery wall encased the space, grounding the exhibition in creative discourse. The Circle, a dedicated talk arena, hosted conversations that explored design narratives, practices, and perspectives. Every element, from movement and sightlines, to pauses and gathering points, was intentionally designed to encourage discovery, dialogue, and connection.
The Outcome
Over three days, Design POV welcomed 7,000+ attendees, becoming a landmark moment for the design community.
The show generated:
- 50M+ digital impressions
- ₹5 crore in earned media value
- 450–500% growth in digital visibility for participating brands
More than metrics, Design POV established itself as a new cultural format - one that proved design shows could be experiential, collaborative, and deeply human.
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